To coincide with the International Day of Peace (21 September), Birds’ Eye View (BEV) have organised a day for the film industry and its audiences to fundraise for projects that support Afghan women and girls in Afghanistan and those newly arrived in the UK.
In light of recent events, BEV, in support of the U.K. based ACAA’s fundraiser for urgent aid, are coordinating a fundraising action for Afghanistan in cinemas on 21 September, the International Day of Peace.
BEV have been spotlighting the female perspective in film since 2003, first as a film festival, and now with the BFI-funded UK wide mission to bring ever-greater audiences to films by women called Reclaim The Frame that has invested in the releases in over 45 films by women since 2018.
In this instance, BEV are encouraging exhibitors to screen The Breadwinner on 21 September and donate all proceeds from the screening(s) to the Afghanistan & Central Asian Association who provide support, skills and knowledge to help their communities live and prosper in the UK. They also provide support, where possible, to those on the ground in Afghanistan who have UK connections and is a charity run by Afghans here and there. You can find out more about their current appeal here.
To support this endeavour, StudioCanal are waiving screening rights for the film and allowing it to be shown for free.
Written by Anita Doron (screenplay) & Deborah Ellis (screen story)From executive producer Angelina Jolie and the creators of the Academy Award-nominated The Secret of Kells and Song of the Sea and based on Deborah Ellis’ bestselling novel, The Breadwinner tells the story of Parvana, an 11-year-old girl growing up under the Taliban in Afghanistan in 2001. When her father is wrongfully arrested, Parvana disguises herself as a boy in order to support her family. With dauntless perseverance, Parvana draws strength from the stories her father told her, and ultimately risks her life to discover if he is still alive. Equal parts thrilling and enchanting, The Breadwinner is a timely and inspiring tale about the transcendent power of stories, and their potential to unite and heal us all. (BBFC Cert: 12A, 97 mins, directed by Nora Twomey)
If you don’t have space or it’s too late for programming, BEV are encouraging exhibitors to donate profits from one of their shows on 21 September, if you can, to the fundraiser above on behalf of your cinema/audience.
If you choose to join either campaign, BEV will send you event packs and info sheets with links to to dedicate social assets and suggested copy for promotion.
To register your interest please email mia@birds-eye-view.co.uk, once registered they will send you details of how to book the film with StudioCanal and send all other relevant information too.
Birds’ Eye View (BEV) is a not-for-profit that centres the female perspective in film and campaigns for gender equality in all film spaces. We see ourselves as inclusive – not just for women, but for everyone.
