To celebrate the National Lottery’s support for film, and to provide support for UK cinemas, National Lottery Cinema Weekend (NLCW) will be returning.
Looking forward to brighter times, BFI and Camelot are planning the next National Lottery Cinema Weekend (NLCW) for 19 and 20 June 2021, by which time it is hoped that as many venues as possible across the UK will be able to participate. Players of The National Lottery can claim a pair of free adult cinema tickets at participating venues, which are then reimbursed by Camelot up to the agreed maximum value.
2020 has been a challenging time for everyone in film exhibition and NLCW 2021 is an opportunity to celebrate the resilience of the sector as well as an exciting offer which will encourage audiences back into cinemas. BFI and Camelot would like to thank everyone who has taken part both in 2019 and/or in 2018, as well as inviting new venues to join for the 2021 edition.
As with National Lottery Cinema Day in 2019, there will be a prominent national PR and marketing campaign which saw significantly increased audience numbers from 2018’s event, with 250 participating cinemas overall. This year we have over 200,000 free tickets to give away, which we’ll still be subsidising cinemas for up to the amount of £7.50 each.
To get involved click here to register. The Independent Cinema Office in its capacity as Film Hub South East will be the co-ordinating body on behalf of the Film Audience Network and the central contact point for cinemas. They will be following up with registered venues in April with regular updates, and a press and marketing toolkit will be available in May.
Registration is open until the 31st of May and the official microsite will go live with venue listings at the end of April.
For more information, please see the campaign summary and FAQs.
If you have any questions, please contact: cinemaweekend@independentcinemaoffice.org.uk
